Swearing Humans & Sarcastic Robot Win Seedcamp
- Written by Arjen Strijker
- September 11, 2012 at 8:58 am
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Because we’re always keen to spread the love around when we hear good news from within the COS startup community, we’re happy to announce that Seedcamp – a micro-seed fund and mentoring program – has invested €50k in BRANDiD (www.getbrandid.com). BRANDID is an online clothing service for men’s designer basics.With a little help from some choice language and BRANDiD’s proprietary robot M.A.L.E. (Masculine Algorithmic Learning Engine), the BRANDiD team’s passionate and unique pitch won over the Seedcamp panel.
The investment means that BRANDiD can continue on their mission to create the ultimate online destination, built from the pixel up – for men. You can keep up to speed on the founders adventures throughout the year via their blog (http://founders.getbrandid.com) where they’ll be giving the inside track on what it’s like to be a Seedcamp company.Commenting on today’s news, BRANDiD co-founder and CEO Ankush Sehgal said: “The Seedcamp team clearly believes we have the potential to grow a valuable brand in coming years, or perhaps they’re all in need of some new pants. We like to think it’s a bit of both.”
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